Nigel's Webspace - Galleries of English Football Cards 1965/66 - 1979/80

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Season 1977/78. This year saw the emergence of Panini as a force in the English market, and FKS trying hard to retain their appeal through a variety of offerings. Golden Wonder produced some interesting cards, but this was a one-off experiment for them. Topps continued with the A&BC-style cardboard cards, but only had two more years to go before they withdrew from the market. Americana re-entered the market with their Football Special, but this lasted only two years.
Ace Sporting Aces
World Cup Aces. A set of 32 playing cards where Bobby Charlton purportedly selects his all-time world cup greats.

The full set comes in a plastic case with a cover card and the rules on the reverse. The cards are 'numbered' from A to H, and 1 to 4. The set is described as 'The Trump Game for Collectors'.

This set was 'Made in Western Germany'.

Set size: 32. Click for set gallery.

Checklists: Set checklist or Team checklist.

Ava Americana
Football Special 1977/78. The first of two new sets from this mysterious company. The 1977/78 stickers are much rarer than the 1979/80 set. The album cover has a logo and the name 'Ava Americana - Series'.

This large set of cards was prepared for the 1977/78 season. It includes 15 players for each of the 22 Division One teams, plus one player from each of the 22 Division Two teams. The last 16 stickers are of International Football Stars.

In order to complete your set you could order pictures from:
Football Special
Americana Picture Service
Kings Avenue House
New Malden, Surrey.

The album was originally priced at 20p, but made available at a special introductory price of 5p. It was printed in Italy.

Set size: 368.

Bassetts
Football Action. A set of 50 cards depicting action from English and Scottish games, plus international matches.

Set size: 50.

FKS Publishers
Soccer Stars 1977-78. An expanded collection with players from 28 different teams. The player name and sticker numbers are printed on the front of the stickers, with the reverse blank (another FKS innovation which only lasted one year). It appears that you no longer applied the adhesive only at the top, which appears a bit foolish since you would cover the biography in the album. The album was priced at 20p, but reduced to 10p as a 'Jubilee Offer'.

Set size: 400.
Packet: Click for
FKS packets gallery.
Teams:
Arsenal, Aston Villa, Birmingham City, Bolton Wanderers, Bristol City, Chelsea, Coventry City, Derby County, Everton, Ipswich Town, Leeds United, Leicester City, Liverpool, Luton Town, Manchester City, Manchester United, Middlesbrough, Newcastle United, Norwich City, Nottingham Forest, Notts County, Queens Park Rangers, Stoke City, Sunderland, Tottenham Hotspur, West Bromwich Albion, West Ham, Wolverhampton Wanderers.
Album: Price 20p.
Click for FKS album gallery.

Soccer Stars Trump Card Game, Series One. A set of 32 cards for a game, plus a Rules card.

Click here for Series One set gallery

Soccer Stars Trump Card Game, Series Two. A set of 32 cards for a game, plus a Rules card.
Euro Soccer Stars '77.

Set size: 135
Packet: Click for
FKS packets gallery.
Album: Click for FKS album gallery.

Golden Wonder
Soccer All Stars. A set of 24 cards of Britain's top soccer stars, given away in crisp packets. The album records © Golden Wonder, July 1977, First Issue.

The backs of this set and the later World Cup All Stars are very similar and it is easy to confuse the two sets.

Set size: 24.

Checklists: Set checklist and Team checklist


World Cup All Stars. A set of 36 cards, depicting World Cup footballers. The cards and the album illustration were by Doug Harker, a man who is still into sports illustrating.

The cards could be glued into the album, with the first issue of the album dated May 1978.

Set size: 36.


IPC Magazines
Soccer Sensations - A Shoot booklet. This set 'featuring star players, managers, clubs and competitions' continued the successful run, though Shoot has reverted to its single name, dropping the Goal association. Again, most of the pictures and pages are black and white.

The booklet was part of the Shoot/Goal magazine dated 17 September 1977.

Set size: 135.

Monty Gum
World Cup 1978. Unnumbered, poor quality cards on a cheap card with plain grey backs.

The set is mainly of individual players, but also includes some team cards.

Set size: 224

 
Panini
Euro Football 78. Another 'international' collection which was available in the U.K.

Set size: 256.

 
Football 78. The first ever Panini-production (not Top Sellers) designed solely for the U.K. market. In an introduction to the album David Gregory, Editor of Shoot Magazine states '...this album... ranks as the latest publication to join the elite amongst football publications'. The album states that information in the album was 'compiled up to date on 20 September 1977'.

The collection was actually distributed by Minicards Ltd, of Regina House, Queen Street, London, as sole U.K. and Eire distributors of Figurine Panini. The self-adhesive stickers came in packets costing 5p each.

The album was printed in Italy.

Set size: 525.

Topps Chewing Gum
Footballers (Red backs). A set comprising individual footballers from the First and Second Divisions. One section of cards (Nos. 101 to 120) includes Club Histories. The cards have '© 1977 Topps Chewing Gum Inc.' printed on the back.

Set size: 330
Checklists: Set checklist or Team checklist.


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