Quantity as well as quality. A number of firms jump on the football cards and memorabilia bandwagon.
Magazines, newspapers and comics beef up their efforts and the marketplace gets fabulously congested.
So many things to collect...
Seasons: 1965/66, 1966/67, 1967/68, 1968/69, 1969/70, 1970/71, 1971/72, 1972/73, 1973/74, 1974/75, 1975/76, 1976/77, 1977/78, 1978/79, 1979/80
Another popular A&BC set. The backs included
a Football Facts quiz. Series 1 comprises cards 1 to 64, Series 2 cards
65 to 117 and Series 3 cards 117 to 170. The 3 checklist cards are unnumbered.
Two players (Lawrence and Woodfield) have card number 117.
Crinkle-cut photographs. Attractive black
and white photograph cards with a crinkle-cut edge. Numbers 1 to 18
were issued with Series 2 of the Green Backs. Numbers 19 to 36 were
issued with Series 3.
World Cup Posters. A super set of posters.
You bought the posters through buying the bubble gum packets (6d each).
The player photographs (see below) came for free with the posters.
cards for the 1970 England World Cup Squad. Available in two forms -
with or without an embossed Jules Rimet trophy. These cards were issued
with the World Cup Posters above.
A set of 75 cards plus two checklists. Whereas
the previous Scottish sets had only players from Scottish clubs, this
set included a number of English clubs and players.
Picture cards with Football
Quiz. Each card has Quiz questions on the back, with the answers available on
the following card. The interesting thing about this set is the variety
of players and clubs featured, not just the elite club players but inclusions
from Bury, Chester, Darlington, Lincoln City, Port Vale, Southport, York
City, to name but a few...
A rare set of 56 attractive cards. Each card states 'Colours
of national teams shown in this series are colours officially registered
with F.I.F.A. - Federation Internationale de Football Association, the governing
body of World Football.
Around 1970 Coffer produced three different styles of player photos.
They produced 'posters', with a player name and number on the front, as
well as the Coffer name clearly identified. They also produced small
'cards' (60mm x 36mm) with the same images as the poster, again with
blank backs and the details on the front (see Ron Davies image). In
addition, they produced 'postcards', with 'Coffer, London' on the back
plus the player name and card number. The posters, cards and postcards
all seem to have the same images and numbers, though the postcards have
a 'P' prefix (e.g. Alan Ball, P105).
In anticipation of the Mexico 70 World Cup
the Daily Mail produced a large colour World Cup Wallchart. The wallchart
has spaces for the 22 members of the England squad. Each space on the wallchart
notes that 'The coupon for this colour picture & biography will appear
in the Daily Mail from April 6th. The set of stickers for the wallchart,
available as a single sheet of glue-backed stickers, actually comprises
28 stickers, the sheet noting that 'These 28 players are the travelling
party for Mexico named by Sir Alf Ramsey on March 25th. His final squad
of 22 will be announced eight days before the May 31 World Cup kickoff".
Each sticker has 'Daily Mail World Cup Souvenir' printed, plus a player
The World Cup Souvenir Cards were produced to acknowledge 'England World
Cup candidates plus international stars of world renown'. The cards were
obtained by cutting out coupons which appeared in the Daily Sketch. You
needed to collect 5 coupons then send them to the newspaper who sent you
5 cards (as a strip of 5). The first coupons appeared in the newspaper dated
23 February 1970.
These transfers were issued as two sheets, each of 14. They were often
cut into single transfers and stuck onto school books. I'm not sure how
you got them or much more about them. The stickers were designed to be
stuck onto the Daily Sketch 1970 World Cup Picture Chart.
In 1970 Esso commissioned 30 coins depicting the England squad for the World
Cup. The coins are made of solid metal, and were wrapped for distribution
through petrol stations. You were given a coin each time you bought four
gallons of petrol, or two coins if you bought eight.
The Wonderful World of Soccer Stars in Action.
Similar to the previous year's album,
except that the player biographies are no longer printed on the backs of
the cards. The now familiar phrase 'A full biography of this player will
be found in the appropriate space in the album' first appears. Album: Price
most of their relatively short lives these football magazines produced colour pictures on the back
cover, which were to be cut out as individual cards. These have now
become quite collectible.
Presented free with the Valiant. An interesting poster issued by the IPC comic in their 6 May 1970 issue. It
had spaces for you to fill in all of the results from the World Cup, including
team selections and scorers. Most interestingly the poster has 16 spaces
for stickers which were issued with the comic in four sheets (see below).
These stickers are unnumbered and have no other features to identify them
with this poster, so they are rare finds if still unstuck.
Bobby Moore was the central figure when Shoot
Magazine was released on 16 August 1969. The magazine used the phrase 'Bobby
Moore writes for you...'. In it's fourth edition (dated 6 September 1969)
Shoot gave away a 'super stand-up colour figure of Bobby Moore - the player
of players'. Inside the magazine was a full-page, colour advertisement with
a 'sensational offer, exclusive to Shoot readers'. A set of 8 stand-up figures,
with an average height of 7", could be purchased for only 3s 9d. This
was the first set of 8, followed by three other sets, meaning that there
was a total of 32 stand-ups which you could buy, plus the original Bobby
Moore.The second set was available in the Shoot magazine dated 13 September,
the third set 25 October and the fourth set some time after that (not sure
of the exact date). Since you had to buy them, these stand-ups are very
rare.Thanks to Jim and Dee for providing the images for this gallery.
A set of 160 small cards that
most boys of the period will remember. They were issued as sets of 32 cards
in 5 different comics. The cards came in sheets of 8 per comic, so you had
to buy 5 comics for 4 weeks to collect the whole set. The cards could be
mounted in small albums presented free with the comics. Fortunately the
mounting was done by slipping the cards into slits by their corners, so
the cards should never have been glued. This means that a number of the
cards have survived in excellent condition. The cards featured a number
of players from lesser known clubs and lower divisions, so proved quite
popular to a wide audience. The comics were: Buster, Lion, Scorcher, Smash
and Tiger. The publication dates were: February 7, 14, 21 and 28, 1970. Scorcher
comic only commenced publication on 10 January 1970, so this was obviously
a vehicle to promote the new comic. Smash had begun in 1966, but didn't last
much past these cards, ending in 1971.
In late 1969 or
early 1970, Patterson Blick produced a series of well-written and well-produced
Instant Picture Books. The books were compiled by Dennis Knight, illustrated
by Ralph Bruce. Number 24 in the series is entitled 'Football'. It includes
10-pages of text on football, and a double-page inside spread and inside
back cover for kids to apply the transfers provided. The transfers were
produced for Patterson Blick by Letraset, and numbered GK27. The Instant
Picture Book is © 1970 Patterson Blick. The transfers are © 1969.
A set of team
pictures produced for the international market which includes 12 English
teams. I'm showing a scan of the packet which they came in plus one card.
The back of the packet is written in Dutch, so its all foreign to me. However,
I suspect that it says that the backs of all of the cards make up a 4-colour
poster of Benfica. The Benfica picture is the same image as card number
57 from the set. There are no markings on the cards to indicate that they
are produced by Monty Gum or are part of this set.
A set of 24 cards included in packs of Shredded Wheat. There are two varieties
of these cards, perhaps representing an initial print run and a reprint.
One set has 'Nabisco Foods, Welwyn Garden City, Herts' on the back, while
the other has 'Nabisco Foods Ltd., Welwyn Garden City, Herts'.
For the Mexico 70 collection
Panini issued two different sets of cards and stickers. In Italy they
produced green back and red/blue cards, and for the rest of the world
(international market) they produced red/black cards.
Number in set: 288 (42 stickers, 242 cards)
Checklists: Set checklist or Team checklist
Scotties were a brand of facial tissues launched by the Scott Paper Company
in 1943 to compete with Kleenex. What is a company like this doing producing
football cards I hear you ask? This set of rare cards is labelled 'Series
1', but I'm not aware that a second series was ever produced, which is a
pity since they are high quality cards.
The Sun's first ever set of
football cards, a set of coloured drawings given away, I think, with
tokens from the newspaper. The cards came as part of a sheet, with all
22 cards in a long strip format with two side by side portraits by
eleven cards underneath. The stickers are actually ordered by club
alphabetically in the strip.
In early 1970
the Sun produced a Souvenir Wallchart (price 1/-) in anticipation of the
1970 Mexico City World Cup. The chart had spaces for a number of stickers,
which you ordered from the Sun. The stickers were:
Great British players of the past (22 stickers), Flags of World Cup Nations (16 stickers),
Stars of previous World Cups (16 stickers),
England's squad for Mexico (28 stickers). You sent away to the Sun on an application form
for each of the different sets. The Sun then posted them to you.
The wallchart has spaces for a number of stickers, which you ordered from
the Sun. The stickers were: Teams (22 stickers), Club Crests (22 stickers), Captains (22 stickers)
In 1969 Texaco issued a series of bronze-coloured coins, which could be
placed into a plastic holder. These are quite rare. If you can collect a full set of the coins then you
have a good collection, but much better to have them in the plastic holder.
A set of 16 cards in a plastic wallet,
issued with the Wizard comic. The Wizard comic was relaunched on 14
February 1970, and 8 of these cards were given out with the plastic
wallet with No. 2 (21 February), and the remaining 8 cards with No. 3
presented with the Victor. A set of 2 posters, each with 8 panels
of colour and black and white photos.
The Week-By-Week Record of All Football Leagues, presented with "The Victor". A fascinating booklet with pages for each of the English and Scottish leagues, including league ladders. In the centre of the booklet was a page of stickers with each of the 129 teams. The idea was that you cut out each of the team names, removed the backing paper and stuck them down in the correct place in the league tables. According to D.C. Thomson there was no need to wet the panels, they stick by themselves! Each week you could unstick the panels, move them and stick them down again. The panels would 'retain their stickiness no matter how often they are moved'. Where has this technology gone? P.S. I've got one of these, but unfortunately after 30+ years they are no longer able to be unstuck and restuck - pity!
The cards were able to be cut from the side of the tea packets. The
quality of the cards therefore depends a lot on the person who cut them
out, since this dictates how much of the packet was included, and how
neat the borders will be. Some people cut them out with the accompanying
text, while others cut around the picture only.
If you collected any 12 of the tea packet
cards you could send them away to Typhoo Tea and obtain a 10" x 8" colour photo of your favourite team, 'suitable for framing'. The address
for postage was: