The Sun's first ever set of
football cards, a set of coloured drawings given away, I think, with
tokens from the newspaper. The cards came as part of a sheet, with all
22 cards in a long strip format with two side by side portraits by
eleven cards underneath. The stickers are actually ordered by club
alphabetically in the strip.
In early 1970
the Sun produced a Souvenir Wallchart (price 1/-) in anticipation of the
1970 Mexico City World Cup. The chart had spaces for a number of stickers,
which you ordered from the Sun. The stickers were:
Great British players of the past (22 stickers), Flags of World Cup Nations (16 stickers),
Stars of previous World Cups (16 stickers),
England's squad for Mexico (28 stickers). You sent away to the Sun on an application form
for each of the different sets. The Sun then posted them to you.
The wallchart has spaces for a number of stickers, which you ordered from
the Sun. The stickers were: Teams (22 stickers), Club Crests (22 stickers), Captains (22 stickers)
In 1970 the Sun began an interesting
series of cards which you acquired from the newspaper to stick into albums
(which they called Encyclopaedia). The first offering was a set of 134 cards
covering teams from the First, Second and Third Divisions, First Division
captains and star players and Second Division star players. The fronts of
the cards had the pictures while the backs (in various colours) included
the instructions. You obtained tokens which appeared every day in the Sun
during the 1970/71 football season and send them away to receive some swap
cards. The cards were to be mounted in the spaces left for them in the 164-page
Scrapbook Encyclopaedia of Football (available from newsagents for 2/-).
Following on from the undoubted
success of the Swap cards the Sun followed up in 1971/72 with the ambitious
Soccerstamps collection. The Soccerstamps were stamps, rather than cards,
and came in a wide variety of sizes, shapes and colours. The tokens for
Soccerstamps appeared in the Sun each day. The Sun only accepted tokens
in lots of six, plus 5p, to get your 12 Soccerstamps by return post.
1972/73 the Sun went even further with 3 different types of cards in the
same album. Unfortunately they couldn't decide what to call them, so they
go by a number of different names... The cards were all '3D' and comprised:
3-D Gallery of Football Stars (50 to collect); Gallery of Football Action Cards (52 to collect -
50 according to the album, though 52 are known); How to play soccer (6 to collect).
A massive set produced by the
Sun newspaper for no apparent reason. This was their first football cards
production for 6 years, and it was another 8 years after this one before
they tried again. The set includes 1,000 "full colour drawings"
of players, flags and trophies. Presumably they were unable to obtain the
rights to the player photos so they commissioned an artist to draw the pictures.
A typically neat way of avoiding the payment of image rights.