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Nabisco, makers of some fine biscuits, is
now part of Kraft Foods (though both appear to be owned by Philip
Morris). The Nabisco brand name is still heavily used, especially in
Australia (www.kraft.com.au/nabisco).
In the 1970s they produced as assortment of football cards and
memorabilia. |
|
1969/70 |
Footballers.
A set of 24 cards included in packs
of Shredded Wheat. There are two varieties of these cards, perhaps
representing an initial print run and a reprint. One set has 'Nabisco
Foods, Welwyn Garden City, Herts' on
the back, while the other has 'Nabisco Foods Ltd., Welwyn Garden City,
Herts'.
According to a flyer recently listed on ebay you could send away for a
'full colour, presentation mounted, autographed, 7" x 5"' photograph of
each of these players for only 3'11 plus one cereal packet top each. I
wonder how many still exist?Set size: 24 |
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1970/71 |
|
Cup Winners Badges.
I'm going to guess that these attractive badges came in a cereal packet.
They came in pairs so there were 9 pairs, a total of 18 badges, to
collect. The collectors card came from the side of a cereal packet, so
it was a clever ploy to get the boys of the day to cajole Mum into
buying more of the same cereal. The
collectors card suggests that the badges are 'of major cup winners plus
the team badges of the four home countries. Each badge has a special
backing that will stick on cloth, plastic, metal and almost anything!'
The 'special backing' paper was produced by FasPrint of Fasson, Leiden,
Holland.
Set size: 18
The cup winners
featured (plus details of their cup wins) are:
|
Team |
Cup |
Opponent
Score, venue and date |
|
West Ham United |
Euro. Cup Winners Cup |
vs. Munich (1860),
2-0, Wembley, May 19, 1965 |
|
Liverpool |
F.
A. Cup |
vs. Leeds United, 2-1
(AET), Wembley, 1965 |
|
Everton |
F.
A. Cup |
vs. Sheffield
Wednesday, 3-2, Wembley, 1966 |
|
Tottenham Hotspur |
F.
A. Cup |
vs. Chelsea, 2-1,
Wembley, 1967 |
|
Celtic |
European Cup |
vs. Inter Milan, 2-1,
Lisbon, May 25, 1967 |
|
W.B.A. |
F.
A. Cup |
vs. Everton, 1-0,
Wembley, 1968 |
|
Manchester United |
European Cup |
vs. Benfica, 4-1 (AET)
, Wembley, May 29, 1968 |
|
Leeds United |
European Fairs Cup |
vs. Ferencvaros
1-0, Elland Road, August 7, 1968
0-0, Budapest, September 11, 1968 |
|
Newcastle United |
European Fairs Cup |
vs. Ujpest Dozsa
3-0, St. James' Park, May 29, 1969
3-2, Budapest, June 11, 1969 |
|
Arsenal |
European Fairs Cup |
vs. Anderlecht
1-3, Brussels, April 22, 1970
3-0, Highbury, April 28, 1970 |
|
Manchester City |
Euro.Cup Winners Cup |
vs. Gornik Zabrze,
2-1, Vienna, April 29, 1970 |
|
Chelsea |
F.
A. Cup |
vs. Leeds United
2-2 (AET) , Wembley, April 11, 1970
2-1 (AET), Old Trafford, April 29, 1970 |
|
Brazil |
World Cup |
vs. Italy, 4-1, Mexico
City, June 21, 1970 |
|
Feyenoord |
World Club
Championship |
vs. Estudiantes
2-2, Buenos Aires, August 27, 1970
1-0, Amsterdam, September 9, 1970 |
|
 |
|
Bob Wilson's Shredded
Wheat Soccer Action Stickers.
A set of 30 stickers issued as strips of 3 stickers each in special
Shredded Wheat Soccer Action Picture packs. The stickers were designed
to be stuck into Bob Wilson's Soccer Action Collector Book.
The Collector Book was given away free
inside the cereal packets, thereby encouraging you to collect the
stickers.
Four
pictures were already printed into the book, so I'm not sure how the
numbers worked out? The booklet was edited by Hayters Sports Agency for
Nabisco Ltd. Printed by Creaseys of Hertford.
Set size: 30. Click for
Set checklist
or Team
checklist. |
 
 |
| Cup Soccer 71.
A set of 8 pamphlets available in packets of Shredded Wheat. Apparently
these pamphlets just sat inside cereal packets. I'm not sure how they
worked out if the Bob Wilson stickers were available at the same time.
The pamphlets were printed by Sir Joseph
Causton and Sons Ltd, London and Eastleigh. There are no other company
names or manufacturer indicators on these, but I am assured by a keen
cereal card collector that they did come in Shredded Wheat packets -
thanks for the information Wayne!
The pamphlets fold out into a 340 x 230mm
display which includes team and player details and the recent cup form
of the team. The pamphlet states that the details are current as at the
start of the 1970-71 season.
Set size: 8. Click to view
set gallery. |
 |
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Nigel's Webspace - Galleries of English
Football Cards 1965/66 - 1979/80