A set of 24 cards included in packs of Shredded Wheat. There are two varieties
of these cards, perhaps representing an initial print run and a reprint.
One set has 'Nabisco Foods, Welwyn Garden City, Herts' on the back, while
the other has 'Nabisco Foods Ltd., Welwyn Garden City, Herts'.
I'm going to guess that
these attractive badges came in a cereal packet. They came in pairs so there
were 9 pairs, a total of 18 badges, to collect. The collectors card came
from the side of a cereal packet, so it was a clever ploy to get the boys
of the day to cajole Mum into buying more of the same cereal. The collectors
card suggests that the badges are 'of major cup winners plus the team badges
of the four home countries. Each badge has a special backing that will stick
on cloth, plastic, metal and almost anything!' The 'special backing' paper
was produced by FasPrint of Fasson, Leiden, Holland.
A set of 8 pamphlets available in packets of Shredded Wheat.
Apparently these pamphlets just sat inside cereal packets. I'm not sure
how they worked out if the Bob Wilson stickers were available at the same
time.The pamphlets were printed by Sir Joseph Causton and Sons Ltd, London
and Eastleigh. There are no other company names or manufacturer indicators
on these, but I am assured by a keen cereal card collector that they did
come in Shredded Wheat packets - thanks for the information Wayne!
A set of 30 stickers
issued as strips of 3 stickers each in special Shredded Wheat Soccer Action
Picture packs. The stickers were designed to be stuck into Bob Wilson's
Soccer Action Collector Book. The Collector Book was given away free inside
the cereal packets, thereby encouraging you to collect the stickers. Four
pictures were already printed into the book, so I'm not sure how the numbers
worked out? The booklet was edited by Hayters Sports Agency for Nabisco
Ltd. Printed by Creaseys of Hertford.