Nabisco, makers of some fine biscuits, is now part of Kraft Foods (though both appear to be owned by Philip Morris). The Nabisco brand name is still heavily used, especially in Australia (www.kraft.com.au/nabisco). In the 1970s they produced as assortment of football cards and memorabilia.
A set of 24 cards included in packs of Shredded Wheat. There are two varieties
of these cards, perhaps representing an initial print run and a reprint.
One set has 'Nabisco Foods, Welwyn Garden City, Herts' on the back, while
the other has 'Nabisco Foods Ltd., Welwyn Garden City, Herts'.
According to a flyer recently listed on ebay you could send away for a 'full colour, presentation mounted, autographed, 7" x 5"' photograph of each of these players for only 3'11 plus one cereal packet top each. I wonder how many still exist?
Number in set: 24
Cup Winners Badges. I'm going to guess that
these attractive badges came in a cereal packet. They came in pairs so there
were 9 pairs, a total of 18 badges, to collect. The collectors card came
from the side of a cereal packet, so it was a clever ploy to get the boys
of the day to cajole Mum into buying more of the same cereal. The collectors
card suggests that the badges are 'of major cup winners plus the team badges
of the four home countries. Each badge has a special backing that will stick
on cloth, plastic, metal and almost anything!' The 'special backing' paper
was produced by FasPrint of Fasson, Leiden, Holland.
Number in set: 18
Wilson's Shredded Wheat Soccer Action Stickers. A set of 30 stickers
issued as strips of 3 stickers each in special Shredded Wheat Soccer Action
Picture packs. The stickers were designed to be stuck into Bob Wilson's
Soccer Action Collector Book. The Collector Book was given away free inside
the cereal packets, thereby encouraging you to collect the stickers. Four
pictures were already printed into the book, so I'm not sure how the numbers
worked out? The booklet was edited by Hayters Sports Agency for Nabisco
Ltd. Printed by Creaseys of Hertford.
Number in set: 30
Checklists: Set checklist, Team checklist.
71. A set of 8 pamphlets available in packets of Shredded Wheat.
Apparently these pamphlets just sat inside cereal packets. I'm not sure
how they worked out if the Bob Wilson stickers were available at the same
time.The pamphlets were printed by Sir Joseph Causton and Sons Ltd, London
and Eastleigh. There are no other company names or manufacturer indicators
on these, but I am assured by a keen cereal card collector that they did
come in Shredded Wheat packets - thanks for the information Wayne!
The pamphlets fold out into a 340 x 230mm display which includes team and player details and the recent cup form of the team. The pamphlet states that the details are current as at the start of the 1970-71 season.
Number in set: 8
Gallery: Set gallery
The copyright of
all images used on this site remains with the copyright holders. No commercial
gain is made from the use of the images on this site.
The copyright of the overall layout, design and textual content of the site is asserted to reside with its creator, Nigel Mercer.